We made it easier for users to find new experiences and revisit experiences they’ve interacted with recently by introducing dynamic sorting on Home. We expanded our analytics to include avatar items, helping creators understand the demographics that their items are most popular with. We launched the beta of the text generation API that enables creators to implement LLM-powered gameplay mechanics. Get ready for more vibrant, immersive experiences.
- The real-time translation API allows creators to translate text into player’s local langues programtically, enabling better automatic localization of experiences.
- Our improved grass system moved to beta testing, allowing creators to adjust the height of grass which now reacts more accurately to wind forces.
- We launched the beta of the text generation API that enables creators to implement LLM-powered gameplay mechanics.
- We upgraded our water and shoreline system, enabling more realistic interactions where water meets land in experiences.
- Avatar creators can now merchandise and sell entire avatars on Marketplace; previously, they were only able to sell individual items.
- We improved Roblox Studio’s assistant functionality, expanding where AI generated scripts can be inserted in experiences.
People everywhere can join Roblox and the millions of people creating, building, and connecting on the platform.
We improved our Constructive Solid Geometry system, making dynamic mesh interactions in experiences more performant. We introduced a curated sort of Marketplace assets, recommending items to people on Roblox. We launched the material picker providing creators visual previews, powerful search, and intuitive filters, to make finding and applying materials is faster and easier than ever.
Creators can now schedule when their avatar items go on or off sale on Marketplace in advance. We launched V2 of our open-source voice safety classifer that introduces seven new languages and now has capabilities to allow for human labeling and fine-tuning. We improved Assistant’s capabilities to allow for script review and iteration, AI-powered debugging, and other quality-of-life improvements. Creators can now offer region-specific pricing for their passes, helping users from lower-spend regions participate into their economy more frequently. Our teams are building powerful, intuitive tools that empower millions of people of all skill levels to build and share their immersive creations with the world. Our goal at Roblox is to build the safest and most civil online platform, where everyone is empowered to create, learn, share, and thrive.
Improved group revenue
We improved Roblox Studio’s assistant functionality, expanding where AI generated scripts can be inserted in experiences. We rolled out video ads, enabling all advertisers to publish an immersive video ad on the platform. We upgraded our water and shoreline system, enabling more realistic interactions where water meets land in experiences. Creators can now manage groups of people they’re working with directly in Creator Hub, improving how creators collaborate on Roblox.
Login UX update
We launched our new custom “Builder” typeface across all surfaces that Roblox supports today. We increased the visibility of Sponsored Experiences and introduced genre and country-level targeting, enabling advertisers to optimize their campaigns and reach their audience. We also improved its architecture to reduce the likelihood that it will hang or freeze. We redesigned Roblox Studio’s user experience to be more intuitive and flexible. We enabled users under the age of 13 to correct their age if necessary to ensure they’re engaging with content most appropriate for their age.
Creators now have access to a dashboard that provides them an overview of all of the reviews and feedback their experience has received from their players. We made significant improvements to Ads Manager, making it esaier for creators to create more engaging ad units, set up campaigns, and providing better reporting on ROI. Eligible players who are over 18 years old can now gift and request Robux to and from other eligible players. We made model improvements leveraging real-time and richer sequential user history to inform our recommendations system. We made changes to the publishing workflow for creating new items that makes it easier to publish and edit items. If Roblox detects a suspicious login, users without an email address can now leverage another device where they are logged in to verify or decline the login.
We opened up creation of marketplace assets on the platform, allowing people who meet a standard set of eligibility requirements to create and sell assets on the platform. We published a set of eligibility guidelines for the broader creator community on Roblox to continue growing the number of experiences that can publish ads. We made it easier for creators to get the word out about in-experience events by enabling custom thumbnails & notifications for people who engage with their experience. We launched one of our first commerce experiences, enabling people on Roblox to buy real-world movie tickets to see Beetlejuice, Beetlejuice at Fandango’s virtual box office.
German support for Studio
We provided creators with the ability to create custom textures for meshes using natural language prompts and rapidly prototype new looks. We introduced a new curation unit to recommend new experiences to people on Roblox every day. We made physics debugging easier by allowing creators to pause physics simulations in Studio
Real-time safety test in Voice Chat
We expanded publisher eligibility for Immersive Ads and launched Brand Suitability https://chickenroadapp.in/ controls, which allows advertisers to choose between eligible categories of experiences to show their Immersive Ads. All experiences regardless of when they were created will be eligible to offer subscriptions, as long as the creator has an ID or phone-verified account. We improved debugging by giving creators insight into the number and type of API calls that might be impacting their experience’s performance. We introduced two new experience templates with premade functionality enabling creators to customize and build their vision faster.
Marketplace: Dynamic Price Floors
- We released a new way for creators to send personalized notifications to 13+ users to keep up with the most important moments in their favorite experiences.
- Creators can now add music to their experiences via our new integration with our partner Distrokid.
- We updated our genres to allow creators to more accurately pick the genres that fit their game, and help users find specific genres that they’re interested in.
- We found that creators who use Regional Pricing have 26% more paying users in their experience.
We launched in-experience automatic translation, enabling creators to support up to 16 languages and bring their experiences to people all over the world. We made it easier for creators to test their experiences across different consoles by enabling emulation of touch controls & platform-specific gamepads. Paid access experiences are now eligible for Engagement Based Payouts, which awards Robux to creators for the amount of time spent and number of premium players in the experience. We enabled creators to measure where and when people in their experiences make purchases, allowing them to optimize their monetization. The real-time translation API allows creators to translate text into player’s local langues programtically, enabling better automatic localization of experiences.
From seamless avatar shopping to earning from in-experience purchases, we make it easy for anyone to participate in our virtual economy.
We expanded profiling capacity with new features in our Script Profiler to help creators. We launched Rights Manager that enables rights holders to protect their IP by requesting the removal of infringing content or assets. We removed obsolete code and deferred initialization where possible resulting in improved start up times ~15% across devices. We’re giving creators 90% of revenue on plug-in sales which are now priced in real-world currency. We made improvements to physics on our platform, enabling more accurate interactions between fluids and forces. We’ve partnered with Integral Ad Science (IAS) and Kantar Context Lab to verify that Immersive ads drive engagement with people who view them on Roblox.
We launched new capabilities for our AI assistant which is now able automatically add, remove, or change assets in a scene in realtime. Our updated our login experience, makes it easier for users to sign-in based on whether they signed up with a password or a passkey. We began automatically archiving items in Marketplace that don’t comply with our Terms of Use or Community Standards to help maintain a healthy Marketplace without penalizing creators. Avatar creators can now merchandise and sell entire avatars on Marketplace; previously, they were only able to sell individual items. We introduced a new suite of parental controls, enabling parents to link their Roblox account to their child’s, and set restrictions on spending, screen time, chat privileges, and more. We updated our genres to allow creators to more accurately pick the genres that fit their game, and help users find specific genres that they’re interested in.
Improved app startup times ~15% across devices
We began a test to increase the amount of server memory available to creators, enabling creators to create experience that can support more content and more players. We launched search ads providing creators and brands another way to reach new and current audiences based on what they’re searching on Roblox. Our audio API was fully released, enabling creators to build more complicated and rich audio interactions in their experiences. Accessory adjustment tooling launched for creators, empowering them to seamlessly integrate accessory customization into their experiences.
We rolled out our updated lighting system to Android devices, improving the quality and performance of lighting across experiences. We integrated the ban API into our Creator Hub, making it easier for devs to ban or unban users from their experience. We added optimization mode, allowing people on Roblox to select whether they want to optimize for performance, quality, or a balance of the two. We enabled sharing of Creator Store items via hyperlinks, and improved preview images of each item. Creators on Roblox can now see what changes their collaborators have made to their experiences in Roblox Studio. Creators can now add music to their experiences via our new integration with our partner Distrokid.
Creators can now test multiple thumbnails for their game or experience to see which perform the best, and have those thumbnails automatically be served to the right audience on Roblox. We introduced ban functionality as our first step to empower Community Owners to manage their groups; allowing them to remove members who aren’t following the Community’s rules. We made it easier to merchandise items on Marketplace by improving lighting, and situating items in context. Experiences that were recently updated or have an active event now benefit from increased discoverability and helps users find the latest content on Roblox. We redesigned the events and updates tile on the Experience Details Page, making it easier for players to see what the event is about or what was included in the most recent update.
We made the algorithm powering our ‘Recommended for You’ sort transparent, giving creators more insight into how they can improve their experiences’ discoverability on Roblox. We found that creators who use Regional Pricing have 26% more paying users in their experience. We launched the Friend Referral Program, that allows creators to offer rewards to player for inviting their connections to their experience. This API helps creators integrate with third-party tools to build powerful workflows, enabling more flexibility over their Roblox creation.
We launched a new chart that shows the top 100 music tracks currently on the platform, helping creators learn what’s trending and popular. We overhauled Studio’s Explorer, the primary way creators use to manage and organize assets, by improving performance and eliminating most hangtime. We announced our Cube 3D platform, and launched it’s first capability that allows creators to generate objects in Studio.
Every day, millions of people come to Roblox to create, play, and connect with each other in experiences built by our global community of creators. We released a new way for creators to send personalized notifications to 13+ users to keep up with the most important moments in their favorite experiences. The Captures APIs allow creators to include pre-set moments within experiences where a screenshot is automatically taken for users to save, share, or delete the screenshot.
